My Story
I’m Sebastian Freidank, founder of GUYA. I also founded Kava-Mode, Jungle-Harvest and the knowledge platforms guayusa.wiki and kava-wiki.com.
Before founding GUYA, I had already trained in karate for 8 years. My interest in plants and my desire for a pick-me-up without side effects led me to experiment with so-called "nootropics" and all kinds of herbs.
None of them gave me the effect I was hoping for after watching "Limitless".
Through a fundraising project associated with Leonardo DiCaprio, I eventually discovered this plant traditionally grown by Indigenous communities. What won me over was the focus, alertness and relaxed feeling I experienced with Guayusa, without stomach problems or a racing heart.
But it didn’t happen quite that quickly.
Watch my personal story in the video to find out more.
GUYA, a US company and Ecuador — how does it all fit together?
I’m Sebastian, the founder of GUYA, and I moved abroad from Germany in 2021. Today, GUYA is an international business focused on Europe, the United States and Canada. We divide the responsibilities: our US-based LLC is responsible for the website. GFY Babilon LLP issues invoices showing our German tax number. In Ecuador, I personally know the people behind our guayusa and help with the harvest myself — that’s the insight I want to share with you. Orders for Europe are dispatched from our warehouse in Germany.
My Vision for GUYA
With GUYA, I want to promote sustainable energy for both people and the planet. I’m not trying to be "The Next Natural Energy-Drink"; I want to help you feel energised, from body to mind, when you use this pick-me-up.
That’s why the GUYA shop now features hundreds of blog articles on topics such as sustainability, nutrition, mindset, personal development and performance.
GUYA also gives me the opportunity to create several new sources of income for the Kichwa in Ecuador, support rainforest reforestation through donations and build a truly 100% transparent value chain through personal visits—one that you can follow, too.
Learn all about my mission in the video alongside this text.