Buy Guayusa tea at REWE and get a discount!

Introduction

Customers and followers on Instagram and Facebook often ask us whether they can buy our Guayusa tea products at REWE, too.

We wish!

Unfortunately, REWE, like the other supermarket chains, has quite different priorities from stocking a holistic, sustainable product such as Guayusa tea. It’s also relatively expensive, which makes it harder to sell!

So we’re not stocked at REWE yet. In this short article, though, we’d still like to explain why ordering from us is the best alternative to buying in-store.

Contents

1. Why it’s difficult to get Guayusa tea listed at REWE
2. The online shop as an alternative to REWE
3. The sustainability of your order
4. Discount code and voucher for Guayusa tea 

1. Why it’s difficult to get Guayusa tea listed at REWE

In our article about DM and Rossmann, we’ve already described the biggest hurdles.

Selling Guayusa tea at REWE comes with similar hurdles. The listing fees are extremely high—around €1 million. A listing then lasts 6 months. If the product doesn’t sell enough units during that time, it is removed from the range, returned to the manufacturer, and the partnership ends.

Of course, REWE keeps the listing fee. ;)

You can imagine that a small Guayusa tea company doesn’t just have €1 million lying around to ‘donate’ to REWE. On top of that, you’d need to budget around €2 million for marketing to make sure the product actually sells off the shelves.

For small start-ups without contacts with investors or TV exposure it is therefore almost impossible to get listed by major grocery chains.

2. The online shop as an alternative to REWE

You’ll find all our products in our online shop, of course. You can pay easily by PayPal, credit card, bank transfer or invoice.

Just like REWE, we can deliver Guayusa tea straight to your door. ;) We ship with Hermes, as DHL no longer works with small start-ups with low shipping volumes and instead prioritises Amazon.

We can cover your shipping costs on orders of €59.90 or more. Otherwise, we pass on the exact shipping costs to you on a 1:1 basis—we don’t make anything from it.

3. The sustainability of your order

Hermes already ships carbon-neutrally and has a great tracking system. Its well-known issues and poor service have been addressed across most of Germany.

We’ve tried just about every carrier, from GLS to DPD and UPS. With Hermes, our delivery success rate is 99%, as long as customers track their parcels and use the Hermes system to, for example, authorise a safe place or arrange a delivery appointment.

We look forward to your order from our online shop and to your direct support for our Guayusa tea project, without the pricing pressure of a giant corporation such as REWE.

By growing Guayusa in permaculture systems, we can also absorb 5x more CO₂ per hectare than a German mixed forest. This sustainable growing method alone makes us a CO₂-positive company. You’ll find videos showing our work transparently on our YouTube channel. If you have any questions, feel free to email us.

4. Discount code and voucher for Guayusa tea

Although we can’t yet afford REWE’s €1 million listing fee for our Guayusa tea, we’re happy to offer you a discount so you can give Guayusa a try. Sign up for the GUYA newsletter and receive your 10% discount code by email.

You can find our free GUYA guides on the downloads page.

We look forward to your Guayusa tea order with us.