Buy Guayusa tea at dm and Rossmann
Introduction
Many of our customers would love to be able to buy their favourite pick-me-up, Guayusa tea, in shops such as DM or Rossmann. Unfortunately, that still isn’t possible!
We explain why in this article.
Contents
- Buying Guayusa tea at DM
- Buying Guayusa tea at Rossmann
- Alternatives to DM and Rossmann
- Newsletter: 10% off
1. Buying Guayusa tea at DM
DM is one of Germany’s largest drugstore chains and also sells food. Unfortunately, it doesn’t stock Guayusa tea yet.
Getting listed at DM takes deep pockets. As with REWE or EDEKA, getting several Guayusa teas listed at DM can cost 6 figures. Sadly, that isn’t realistic for a start-up.
Other routes include contacts with investors or already having other products listed with the retailer.
GUYA has grown from its founding and the launch of its first Guayusa tea entirely without investor funding, so neither of those last two routes is available to us for getting Guayusa tea listed at DM.
2. Buying Guayusa tea at Rossmann
Rossmann is also a well-known chain with stores across Germany. Of course, we’d love for customers to be able to buy our Guayusa tea there.
That would let us introduce millions of people to Guayusa tea, while giving Rossmann a new and distinctive product for its shelves. But Guayusa is a relatively premium-priced food product—especially for something sold as ‘tea’—and retailers are often wary of that.
The reality is much the same as at DM. Rossmann charges a listing fee, expects business connections (the German ‘Vitamin B’), and/or asks for steep introductory discounts on new products such as Guayusa tea. We would have to fund those discounts, while Rossmann and other retailers would still charge customers the full price.
On top of that, buyers at these large chains often don’t take a start-up like GUYA seriously. Emails, calls and even face-to-face conversations at trade fairs can end up going nowhere.
That’s a shame, because our internal figures show that customers keep coming back because they love the effects of Guayusa. By selling Guayusa tea, Rossmann and DM could give those customers another reason to visit their stores. ;)
3. Alternatives to DM and Rossmann
For now, the only alternative to buying Guayusa tea at DM or Rossmann is to order it from our online shop.
That’s not ideal, of course, as each customer receives an individual parcel that has to travel across Germany.
But it’s not as bad as some people make out. When you consider our substantial CO₂ offset, supported by reforestation and the way Guayusa is grown, you can see why we say our Guayusa tea is CO₂-positive. Find out more about our transparent way of working on our YouTube channel.
We absorb more CO₂ than we produce through processing, transport and packaging. Permaculture can absorb up to 5x more CO₂ than a German mixed forest!
4. Newsletter: 10% off
Sign up for the GUYA newsletter and receive your 10% discount code by email.
Our wide range of Guayusa varieties also gives you plenty of choice for every day.
We look forward to your order and hope this article has given you a glimpse behind the scenes of the food industry and retail chains.