GUYA teas with updated best-before dates

Why has the best-before date on my tea packet been covered with a new date?

We’re pleased to let you know that your guayusa tea is still of high quality and you can continue to enjoy it with confidence. Guayusa and tea in general rarely spoil when stored correctly.

After extensive sensory testing in-house and external microbiological testing, we were able to extend the best-before date. This allowed us to avoid throwing away a valuable food product. The new labels on the packaging also ensure that the product can be sold safely and in compliance with the applicable requirements.

You can find our official safety certificate here.

What is a best-before date?

A best-before date is not the same as an expiry date. Manufacturers are legally required to set a best-before date and may determine it at their own discretion. In general, it indicates the period during which a food retains its taste, smell, colour and quality.
Our packaging seals airtight and includes a moisture barrier, so we can confidently ensure this quality beyond the original best-before date.

So why have a best-before date at all?

There are already discussions about removing best-before dates from naturally long-lasting foods such as tea, pasta, rice, sugar and salt. We think this makes perfect sense: around 80 kg of food is thrown away each year simply because its best-before date has passed. It doesn’t have to be this way! Like many other producers, we are therefore calling for the legal requirement to display a best-before date to be removed.