Guayusa Tea at Edeka and Kaufland
Introduction
In this article, we explain why Guayusa tea isn’t yet available from retailers such as EDEKA and Kaufland. There are several reasons, and they can be a major hurdle for start-ups bringing new products to market.
Contents
- Guayusa tea at EDEKA
- Guayusa tea at Kaufland
- Buying Guayusa tea online – an alternative to EDEKA & Kaufland
- Discounts and voucher for Guayusa tea
1. Guayusa tea at EDEKA
EDEKA and REWE are among Germany’s largest grocery retail chains, which gives them considerable bargaining power in national and international trade.
To get Guayusa tea listed across all EDEKA stores, you have to meet several requirements. One option is to pay a listing fee—typically a 6-figure sum—to secure shelf space nationwide. That’s simply impossible for a start-up without investors!
Another option is to use an existing EDEKA listing to bring new products, such as Guayusa tea, into its stores. That, of course, isn’t feasible for a start-up either.
2. Guayusa tea at Kaufland
The retailer makes little difference: Kaufland also charges fees to list new products, including our different varieties of Guayusa tea.
Chains such as Kaufland and EDEKA also expect suppliers to run launch promotions and offer discounts. With a fairly traded, sustainably grown product such as Guayusa tea, there is far less room to cut the price than there is with products such as cola, crisps, energy drinks and gummy sweets.
3. Buy Guayusa tea online – an alternative to EDEKA & Kaufland
Since EDEKA and Kaufland, like REWE, DM and Rossmann, don’t stock our Guayusa tea, the only option is to buy it from our online shop.
We sometimes hear from customers by email that they’d rather not support shipping for environmental reasons. So we’d like to put your mind at ease a little.
Through our reforestation project in Ecuador and the way Guayusa is generally grown, GUYA is a CO₂-positive company. On our YouTube channel and Instagram, you’ll find plenty of videos showing our work with Kichwa communities in Ecuador transparently.
We ship with Hermes, which offsets CO₂ emissions, because DHL—as well as the large grocery chains—unfortunately doesn’t want to work with us as a small start-up. Hermes delivers 99% of our parcels, provided customers use parcel tracking and keep an eye on their delivery, and choose from the available delivery options if they won’t be at home on the delivery day.
4. Discount and voucher for Guayusa tea
Although we can’t afford a 6-figure listing fee at EDEKA or Kaufland, we’re happy to give our loyal customers a discount on their order.
Sign up for the GUYA newsletter and receive your 10% discount code by email.
You can also save on shipping costs by buying several varieties or packs at once.
Depending on how much you spend and the current offer, we’ll also include one of our quality tea accessories: glassware, for example a drinking glass, a teapot with infuser or a thermos with infuser, free.
We hope this has given you some insight into how grocery retail works and the challenges facing start-ups, and we look forward to your order.